Emma’s visual flair comes from a previous career in the fashion industry working as a womenswear buyer for various top end retailers. Her extensive horticultural knowledge and use of only the most beautiful faux blooms comes from previously co-owning top London florist Pollen Nation.

“Gone are the days that artificial flowers are seen as the horribly naff plastic blooms of the last few decades. Hand painting and the most amazingly detailed artistry have ensured that fake it plants and arrangements are so close to the real thing that most clients can’t tell
them apart.”